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Are Granny Squares The Next Fashion-to-Home Crossover?

May 29, 2022

What occurs on the planet of vogue typically trickles all the way down to the house market a season or two later, and I’ve received my eye on a vogue pattern that appears to be headed homeward. Final summer season, a stunning pattern emerged in clothes: The return of crocheted granny squares. Reporting on the trend last spring Glamour mentioned, “Blame Dior, Gabriela Hearst, or Valentino for the resurgence of the retro design approach — or Parsons pupil, type icon, and Second Daughter, Ella Emhoff [stepdaughter of Vice President Kamala Harris], who posts crocheted creations all over her Instagram.” Crocheted granny squares had been all of a sudden in every single place! Final summer season, the Wall Road Journal ran a narrative on the pattern below the headline “Crochet Clothes: Not Just for Grannies Anymore” and the WSJ journal included a Miu Miu jacket in a fall fashion feature.

Now, granny squares appear poised to make a comeback in dwelling decor.

Clé Tile, a design-forward tile brand based mostly in San Rafael, California, has launched a limited-edition cement tile impressed by retro, crocheted blankets. “I’ve at all times cherished the 70’s vibe and the granny sq. feels so iconic of that period,” says Deborah Osburn, Clé’s founder (and ardent vogue fan), who observed this homespun motif being “embraced by streetwear, on runways, and by a brand new technology in vogue and design.” She says, “That’s what made it excellent for our first tile drop: It’s one thing sudden and offbeat that provides enjoyable, serendipity, and spontaneity to what could be a staid materials. Bringing it to life in cement felt so proper: taking one thing that feels so hard-edged and useful, bringing it lighthearted heat.” 

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The cement granny square tile ($24/sq. foot) can be utilized wherever the cement tile can be utilized: partitions, flooring, and backsplashes, however not in conditions the place they’d be uncovered to freeze-thaw conditions The brand new tiles are a “drop” so once they promote out, Clé will transfer them to their made-to-order part. 

Additional down the coast, the founders of Cast Away Yarn Shop in Santa Rosa had been additionally impressed by the style renaissance of the granny sq. and created a modern-day tackle the blankets of yore. “We drew a contemporary palette from the enjoyable and fashionable colours of Loopy Mango #5, a super-soft, super-chunky yarn that we promote in our yarn store. We created an enormous granny sq. for enjoyable and shortly realized how cute a whole blanket can be in these vivid, enjoyable and poppy colours,” says co-founder Justine Malone. “Taking an old classic granny square design and modernizing it with a brilliant chunky weight and vivid fashionable colours provides the granny sq. a brand new fashionable look.”

If previous crossover tendencies are any indicator, we guess you’ll be seeing extra granny squares within the dwelling house. Preserve your eyes peeled for contemporary granny sq. throws and pillows on the market later this 12 months.

Laura Fenton

Contributor

Laura Fenton is the author of The Little Book of Living Small. She writes about home design and sustainability, and is a regular contributor to Apartment Therapy. Her work has been published in Better Homes & Gardens, Eater, New York Magazine, and Real Simple.

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